The fashion parade  �Playing style�

Every man dreams of a stylish woman. The new collection the boutique �Euromoda� has recently been stocked with was aimed to make a women really beautiful and seductive. It was demonstrated on the stage of the night club �Stratosphere� in the fashion parade called �Playing style�.

The well-known Sergey Sabanin and the darling, lovely stan of the night club �Cage� Felicia ed the show. They both made rather an extravagant couple.

Strata of society didn�t matter, the demonstration attracted lots of those who were indifferent to fashion: including teenagers in bright-colored, glaring outfits and serious, respectable businessmen in the quite classical suits.

The best models working for �Image Style� and �Beauty Academy� took part in the show.

Before the beginning of the defile the extravagant Felicia stirred up the public interest with some of her hits. As Felicia�s last song was over three young and quite handsome men presented white roses to the star that looked a great deal romantic and proved the fact that the dame is, no doubt with the masculine population in Irkutsk.

The demonstration was theatricalised and turned out to be a real success.

It began with a dance composition performed by the Stratosphere�s ballet. Rhythmic, plastical and erotically movements of the dancing girls set the public think of their queer orientation, but, more likely, it had been planned to look that way.

And, at last, the defile itself !!!

Every day a battle that one shouldn�t lose. At least this is a rule for a business-lady that need and should always look perfect. The effect can be achieved with various costumes, shirts and jackets in the classical style.

But why not play a little nymph? Sweaters and skirts in lux-looking mohair and angora seem to be ident for such a change. And aggressive business-lady is changing into a lovely modest scholl-girl. And it is clothes that males her look natural.

But who is that defiant woman, exciting and promising, looking as a cover of a �Playboy� issue. That is the same lady again, but now she is teasing and desired, dressed in �sexy�.

Dining attires, low-necked and bare-backed, are bold and elegant at the same time. Various colors; decollates, seducing slits, glattering, drawing attention fabrics, mini, maxi�There is no resisting�

And what about winter show storm�s, event they are just an effect of Vanessa Mae famous �Storm� performed in the dark-staged atmosphere by a long-haired beautiful violinist? The winter collection which is available in the boutique is what you need: various coats in natural and over jackets in faux fur, coats in cashmere� The public couldn�t help garing at the models fast-moving along the stage in the light of Jupiter lamps. Though it lasted just for mini several minutes that was the most impressive moment.

Thanks to the numerous organisators of the show (the model agences �Image Style� and �Beauty Academy�, the hairdresser�s salon �Tango� and, certainly, �EUROMODA�) the public left home hoping that it wasn�t the last fashion festival in Irkutsk and that such will goon become a good tradition.

So it is worth while playing style with �EUROMODA� !!!

You�re welcome every day from 8 a.m. till 8 p.m. Our address : Uritsky Street, 15.

Miss Hot Summer �99

Woman� Beauty�Fashion� These are inseparable notions. That�s why the boutique �Euromoda� became one of the sponsors of the beauty contest �Miss Hot Summer �99� that took place on the stage of the nightclub �Stratosphere�.

That is natural that lots of people gathered to see the show because such a competition is rather a rare event for the social life of  Irkutsk.

That evening only those who�d gone through several trials were on the stage of the �Stratosphere�. Only ten girls. There was just one professional model among them. The rest were students, sportswomen and a schoolgirl from the city of Baikalsk. They were to go through four examinations.

Traditionally the competition began with greetings. The competitors defiled alone the stage and the master of the show gave a brief account of their lives.

Then the girls showed themselves in strip-tease, which made a furore. The way the strip-tease was put on the stage turned out to be a discovery. It was called �Bath-House� and the only clothing a competitor had was a towel.

In �Body-Art� all the girls chose LOVE as the theme of their designs in all its variations: from infatuation to passion.

But the highlight was the final demonstration of the dinner-dresses, which are available in the boutique �Euromoda�.

The jury was in two minds: it was difficult to make a choice and award the first prize. At last the girl, whose number was ten, was announced to be the winner. Her name is Albina. She is a student of the Irkutsk State Linguistic University. Albina won an item from Euromoda and a tour to Sochi. Nadya Stepanovna was called �Miss Bust� (number 8) and given a TV set. �Miss Shapely Legs� (number 7), Irene Morozova, left the Stratosphere in shoes from Alla Pugatcheva�s collection and with a tape-recorder. Helen Sharikova (number 4) got a special prize for grace and purity.

All the prizes are given out, so let�s tell farewell to �Miss Hot Summer �99� and welcome � Miss Hot Summer 2000�!

Stars of the Podium

On the 2^nd of July a regular fashion parade took  place on the stage of the most prestigious nightclub of Irkutsk - �Stratosphere�. All the clothes had been selected from the collection offered for women in the boutique �Euromoda�. This demonstration attracted an unexpectedly large audience. But the attribute �regular� doesn�t seem appropriate when speaking about the demonstration. This show revealed the fact that the fashion business in Irkutsk progressing and that the level of its quality has already got rather high. A defile, i.e. just moving to and fro along the podium, is unsuitable for a stage of a night club. That�s why the choreographers working for the Stratosphere with the help of the club�s dance-group made a fascinating show instead of a monotonous demonstration. Yana Pavlidis and Ivan Vilchinsky were the comperes of the ceremony making up a brilliant couple of telestars.

The new approach to fashion demonstration made the show difference from those, which had taken place in Irkutsk before. The producers decided that models should put on as  little clothes as possible in order to attract attention. The idea turned out to be rather impressive: at the very beginning of the show a row of girls dressed only in white pants and folding their arms appeared on the stage. The audience was delighted with the dressy clothes and beautiful models, which seemed to had  been made for each other.

There was now strip-tease except that, but a great deal of clothes and perfect dancing. Attires in various styles were demonstrated: floaty summer dresses, quiet costumes for business-women and good-for-disco clothes. Even the music was well selected and produced  mysterious and solemn atmosphere at one moment and made the audience feel as if at an intimate party at the other.

The final of the show was extremely impressive as well. �Academic� ladies stepped onto the stage carrying candles. The chic, lux-looking dinner-dresses from Euromoda won all hearts with magnificence and nobleness. The basic color of this collection was romantic BLACK. High slits, low necklines, bare shoulders and backs� Insidious seducers in simple attires and the ideal of modesty in a loud dress� And like an explosion, defiant, bold and resolute RED� Having defiled in the candlelight the ladies disappeared. The audience that had been standing afraid to stir before - during the defile - burst out with applause.

But there was something else left. Several girls selected from the audience got lucky enough to try on clothes from Euromoda and to play top-models. The comperes announced a competition. Five girls should defile along the symbolic podium and show off their makings of a model. It was up to them to choose an item of clothing they would demonstrate. The public appraised the competition. The girl named Helen won a two-month educational course at Beauty Academy and the pants-and-top combo she had demonstrated and fallen in love with.

The show was over but the public was still under impression�

Every one had an opportunity to appreciate Euromoda that evening. This show proved its reputation as a stylish, fashionable but not very costly boutique.